There’s an article over at WebProNews by Jason Lee Miller that caught my attention today. He chronicles his Google search for the new Polaroid T730 Compact 7mp digital camera that has just been introduced to the marketplace.

When doing the search, the Polaroid website did not pop up on the front page of results for either organic or paid search. Neither did most other large retailers. I wrote a blog post on a different blog a couple of years ago wondering the same thing about the keyword “electronics” and which retailers would compete for this highly searched for term.

At that time, Sony and Samsung had the top two positions in Google. Now, they are both on the second page for organic results and not in the paid search results as of this writing. This does make me wonder why not all of the large retailers have embraced SEO and paid search marketing.

But, then again, those who have are most likely hoping their conservative counterparts continue to lag behind this marketing curve as they are smiling all the way to the bank. So it goes.

Filed under: SEO